The Einsteins
A broad spectrum of interaction design was used in the museum about Einstein's family in Ulm — ranging from classic video and touch stations to translucent screens and an interactive collection wall for up to five users.
Client
Stadt Ulm
The newly created museum “Die Einsteins” in Ulm houses an exhibition focusing on the personal and family history of Albert Einstein's family. We created eight different interactive media stations and a media guide to accompany visitors through the interactive exhibition.
The exhibits cover a broad technological and interactive design spectrum, from classic video and touch stations to translucent screens and an interactive collection wall for up to five users.
In addition, we created templates for all content using a headless CMS and also programmed a central media control system.
Media guide
The museum's media guide acts as a smart and interactive companion. It enables users to expand the exhibition content virtually by simply scanning QR codes.
At a large family tree as well as many other points, it is possible to select different protagonists as guides. Their history can be explored with custom-made graphic novels and exciting additional information in the context of the respective station.
We created the native app, the connection to the CMS, the design of the templates for the different content formats, as well as the display and setup of 40 iPads, which update automatically.
Historical window
This exhibit combines the latest technological possibilities with the need for clear and easily accessible information.
A conventional and a translucent screen were placed in front of each other in the recess of an old window. The resulting parallax effect makes it possible to show users the significant changes in individual places in Ulm through dynamic transitions and changes between the resulting layers.
Dynamic transitions allow visitors to switch back and forth between Ulm in the past and today.
Collection Wall
The “Collection Wall” exhibit enables users to explore an extremely large number of image, text and video files on the life and work of the Einstein family. All content is synchronized in real time and flows as a meandering ribbon across all monitors. This ensures a coherent, expansive presentation that is able to visualize the sheer volume of objects in a compelling way.
Interviews
Life-size interviews with Einstein's descendants can be explored in dialog on a touchscreen installation.
The menu navigation allows viewers to compare the statements of the different people. Audio is provided in German and English via handsets. Ulm stools invite visitors to linger.
The exhibition succeeds in impressing a wide variety of user groups with its smart and well-designed use of media.